In the beginning, there was one web analytics department in a marketing agency. Today, there are twenty of us, and we handle automation, Data Science and Business Intelligence, data strategy development, and financial controlling for clients with billions in sales.
We evaluate performance marketing, still under the Proficia banner. We set strategies, optimise campaigns and evaluate their results. And so far, that's good enough for us.
We're collecting data more and more efficiently. We're using the full potential of marketing tools and creating the first automated scripts and data infrastructure. We're integrating data for more than 130 of our clients.
While we have our finger on the pulse of data analytics and related platforms, we still only evaluate one slice of our clients' businesses. We want to go one step further. To get to know their business and offer the best solution to grow it. We realise that we need to work with real data.
Sportega, the first large client with a turnover of over 500 million CZK, is the first imaginary flagship of our new approach.
We are officially separating. Jakub Kaláb and Lukáš Vožda are founding a new brand and our team of 15 is relocating from Proficio to Databy.
Mark O Modular Reporting begins processing its first client data.
We sponsor the Data & Analytics Summit at the Czech Online Expo 2023.
We help our clients set up financial plans, accounting and bookkeeping processes.