Web analytics is a science and has valuable data for your business. So learn how to use it to its full potential - you just need to set it up and work with it properly. We'll take care of both.
You get a more accurate view of how users behave on your website or mobile app.
With the right analytics set up, you'll be able to better optimise your website performance and evaluate your marketing activities.
We'll conduct a comprehensive audit to make sure you're collecting the most accurate data possible for reporting on important metrics. We'll write specific recommendations to help you learn where you're missing business opportunities and how to prevent it.
We understand well that the sensitivity of your company's and your customers' data is a priority. Server-side GTM comes with new ways to work with your data. We can help you with the more technical implementation of sGTM and advise you on how you can get the most out of it.
Are you dealing with the transition from Universal Analytics to GA4? We'll help you get set up and teach you how to use the new Google Analytics 4. We'll help you export to BigQuery and write up technical documentation. The old version (UA) expires in 2023!
After getting to know your business and site, we will design and set goals against which we will evaluate site performance and marketing activities. In addition to orders or leads (B2B), we will focus on micro-targets that will complement the behavioural view of site visitors and allow for more detailed marketing segmentation.
Are you developing a mobile app? As with the web, we can help you set up goals or track app crashes using tools from the Firebase suite and integrate data with the web in the new GA4.
We have our own system for campaign reporting. This allows us to adapt to your exact needs. We can prepare a report in Google Looker Studio or connect the data to corporate reporting in Power BI and integrate it with internal data from the accounting system.
If you want to make the right marketing decisions, you need to learn how to navigate the interpreted data. We'll set up training sessions where you can learn how to read your data, uncover new insights and get strategic recommendations.
"Are you wondering where your website visitors are coming from and where they are going? Where are they getting lost and why aren't they buying? We'll find out - with well set up web analytics!"
Do you even have a question?
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